Establishing a brand online is not an easy task. There was a time in the past where you could throw up a site and get a ton of traffic. You didn’t have to do a lot of work in terms of marketing, and you could easily get to the top of search queries. However, the changes in search engines have made all of this harder than ever before. Without focusing on several elements, you could end up losing sight of the bigger picture, and lose any sort of audience that you may be trying to build. The reason why so many sites fail to capture the top ranking within many niches is because they don’t look at the changes that have gone through in search results. Search companies are working towards streamlining their results to only have the utmost relevant content. That means that if you’re not working within the confines of article writing as part of your marketing collateral, you will be left behind. This doesn’t just have a one sided formula. It once was an easy thing. You could publish 400 to 500 words with the mention of a keyword once or twice and see a jump. You could even stuff keywords into place and see a huge jump. However, the changes that are now in place do not allow article writing that is obviously mean to “game” the system.
The Starting Line of Article Writing
If you’ve never really looked at things in this arena, it’s time to start working on it. You could hire a good writer to craft these for you, or you could learn how to do it on your own. The goal is to have a lot of information online that points towards your authority on the subject. If you can promote the authority that you have within your niche, you will see conversions. In order to see conversion rates that are going to pay off dividends, writing takes a driver’s seat. Writing doesn’t just help you establish your authority, it helps with creating leverage within search engines. Search results are usually just relevant answers to informal questions. As the end users looks to search engines to give them relevant information and links, you’ll find that your page can gain traffic as a result. If you want targeted results, however, you’ll need to look at creating content that is in line with their protocol.
Enter Keyword Generation
As mentioned above, you will need to pull in a lot of traffic that comes through search results. In order to do that, you’ll need to rely heavily on article writing that isolates certain words. These are called keywords. Some are short, one word options, and others are more complex. You could even have repetitive keywords that are in the form of a phrase. The goal is to make sure that this content is relevant to the search queries, but also reads well. It’s a balancing act that professionals can help you attain. This is not without serious thought, so don’t assume that you can just publish anything and see a huge jump in your results overall. It’s important to delineate the right pieces here. Done right, you can get to the top of hard fought niches, and see conversion rates that will give you a fighting chance online.
The Long Term Investment
For those that are looking for short term SEO concepts, this is not it. Sure, you could publish a great deal of content today, and then go forward for the next few months. However, in order to usurp traffic from other sources, you will need to keep your eyes on the bigger picture. Internet marketing is comprised of several branches, and while they include writing, they also include other pieces. For instance, you will need to look into video marketing, audio marketing, reviews, infographics, and much more. These all work together to create a lasting impression online. Done right, balanced correctly, and pushed through with article writing at the helm, you can see results start to trickle down in time. There is no “speedy” way to do this, however. Your niche may contain heavy competition. If that’s the case, you can end up with a large chasm to cross before you see results. That doesn’t mean it won’t happen, it just means that you’ll need to stick to marketing with writing over a long period of time. It’s a long term commitment that pays off in terms of targeted traffic, that’s for sure.
When you’re looking at creating a lot of attention online, you will need to rely heavily on writing. Writing is the crux of a lot of marketing channels. Done right, you will see a deluge of traffic come through as you target niche audiences. Done wrong, and you will not see much of an impact in your niche. It takes time, there’s no doubt about that.