Many SEO companies offer various services to their clients. It is sometimes quite staggering for people who are not from the same industry to see a list of SEO agency services and you don’t actually know what they are for and how they can help your company.
The mark of a good SEO company is that even if they have a list of services, they will offer consultations and give recommendations on what is the best internet marketing strategy to use. You don’t have to use all strategies.
For instance, according to SEOExplode, ”Our SEO services are custom tailored for each campaign so that our clients can maximize their marketing budget”. That is the mark of a reputable SEO agency. They don’t just do campaigns that have one template and hope that it works out for the client. Excellent SEO companies actually delve into research and study the company really well before coming out with an internet marketing solution that is tailor-fit for their needs and goals.
What top SEO agency services are being offered? How can they help your company?
Web Design services entail a lot of things such as making your site SEO friendly, creating a logo, integration of shopping cart (if applicable), creation of administrative panel, website maintenance, hosting, and content management system.
Since your company’s website is the most integral and central part of your company’s internet marketing plan, it is important that the SEO agency understands how to integrate tools in conjunction with your company’s marketing efforts. They also should understand that web design is not just a creative process, but should include strategies that would enhance your website’s usability and functionality. It is not merely aesthetics. When Web design experts work with you, they will strive to understand your messaging and marketing objectives, and their goal is realized these through the website.
Website maintenance services are also important because clients respond to an updated website. Maintenance services cover web site content updates, landing page design, design banner and button ads. Site audits, such as periodic SEO audits and usability audits, are also an essential part of maintenance.
On-Site and Off-Site SEO
On-site SEO involves making sure that your webpages, content, tags, and titles are optimized for the keywords that you have identified. On-site SEO is a straightforward undertaking in that you just need to make sure that your target keywords are properly used throughout the entire copy of your website. This also includes image tags and Meta descriptions. On-site SEO should be maintained, but it is also fairly easy to do so through adjustment of keywords and strategies on a periodic basis.
Off-site SEO, on the other hand, entails generating backlinks from reputable websites. The goal is for other websites to link to your content. In order for you to do this, then you must have very good content that is linkable. Your website should have content that is worth linking to. There are many strategies that SEO firms employ in order to generate a decent amount of backlinks. One of them is to do constant press releases, and the other is to do guest blogs in industry websites that your market is already connected to. Off-site SEO needs a little bit more maintenance than On-site SEO.
Social media attracts the largest online activity of most people around the globe. That is why it is of utmost importance for your company to have a solid presence in social media. Many SEO firms use sponsored ads and insert them on online feeds in Facebook, Instagram, Twitter, and Google+.
When it comes to social media marketing, a solid game plan is needed for your company to thrive. Good SEO firms research your competitors and track their social media activities, too. Many firms employ social media management platforms such as Hootsuite and Buffer to manage and monitor social media feeds.
Another important service that an SEO firm does relating to social networking is treating each channel differently. Instagram is different from Facebook, and Snapchat is different from YouTube. Each of these Social Media sites has different follower demographics and different ways of responding to your products.
A crucial service that SEO firms do is to respond to posts made by customers. It may be a positive post, or even a negative feedback. Customers will more likely respect your brand if you respond in a timely manner. Even just thanking a customer who reviews your service or product positively will relay a lot of good things about your company. On the flip side, negative feedback should be addressed right away. Appropriate troubleshooting measures should be employed.
Solid website content is very important, and it is an integral part of your marketing strategy. There is a saying in the SEO industry that content is king. Writing content is tricky because it needs to be relevant, informative, compelling and well-written. It should contain practical information that is useful to your target market, yet is should be a fresh take on readers who think that they have read and seen everything online. It should be able to grab the readers’ attention right away.
The last important service that a good SEO company will provide is Google Analytics. Google Analytics has several important reports, but even if you have your website data, the most important thing to know is how to use that data to improve your search traffic. Good SEO firms will device a specific strategy to address these reports.